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		Bridging the Gap Within the past decade, Japan has become one of the world's leading industrial and trading nations, rightfully making them an economics superpower. Japan rests upon deep traditions reaching far into the roots of the Japanese History, and it is these traditions that have stimulated the economic change.
	Tradition and customs are extremely important to the Japanese business world. However this factor is often overlooked by American Businesses and is the main cause of business failure, loss of opportunity, misunderstanding, and impenetrable market sentiment. The U.S.-Japan business relationship has shifted dramatically in the last few years allowing for Japan's continued multi-billion dollar trade surpluses. The Japanese economy has shifted toward consumption, US imports have increased, and opportunities to sell to the Japanese have never been greater. JUST ASSOCIATES is assisting American firms in taking advantage of all these opportunities. Copyright © 2003 by JUST ASSOCIATES. All rights reserved.